The purpose of this paper is to put forward a research framework capable of detecting the hidden needs of a firm in terms of type of formal competitive intelligence program (CIP). The model will focus on the internal and external determinants which compel an organization to establish a formalized intelligence process. This study is concerned with measuring the competitive intelligence sensitivity of a particular organization in a particular context. The first part introduces two different approaches to the examination of the corporate and decision maker's needs which are generally used in the competitive intelligence field. Subsequently, it discusses the decision maker's role and the potential failure to determine the CI needs as well as the potential value of the CI program. The second part focuses on research questions. The third part discusses which types of external and internal factors prompt a firm to establish a formal CIP. The paper concentrates on putting forward the factors which are assumed to have the most significant analytical influence and through which it is possible to pinpoint which organizations need to establish a CIP as well as the type of process required.