Actionable competitive intelligence supplies the key intelligence and information that provides knowledge
about the external environment and improves the quality of senior managers’ decisions. Creating a valuable competitive intelligence function that meets the various needs of internal clients requires its developer to consider the multiple facets of competitive intelligence. Leveraging resources, identifying key intelligence priorities, exploiting information sources, creating a culture of gathering and sharing information,
building ethical processes, and applying information technology all play key roles in any competitive intelligence function.
The organization of competitive intelligence programs differ among firms. In fact, each program reflects the various factors that make it unique. For instance, the company’s degree of its globalization, age, size, and culture all influence the development and the resources it invests in CI. But all competitive intelligence programs have similar choices in common:...